Theory in marketing by Reavis Cox

Cover of: Theory in marketing | Reavis Cox

Published by Irwin .

Written in English

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Edition Notes

Prepared under sponsorship of American Marketing Association.

Book details R.Cox,W.Alderson,S.J.Shapiro.
ContributionsAlderson, Wroe., Shapiro, Stanley J., American Marketing Association.
The Physical Object
Number of Pages414
ID Numbers
Open LibraryOL20233932M

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This book isn't about Marketing Theory, but is all about what a theory is and the philosophies behind and the criteria needed to develop a theory. If you are truly looking for theories about Marketing - this is not your book.

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Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to. Segmenting consumer markets. Maslow's hierarchy of needs. Boston Consulting Group Theory in marketing book.

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Philip Kotler (born ) is an American marketing author, consultant, and professor; currently the S. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern gave the definition of marketing is the author of over 60 marketing books, including Marketing Management, Principles Education: DePaul University, University of.

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of Product and Brand Management, Journal of Business & Industrial Marketing, as well as Marketing Theory. Mark is also co-editor of Business-to-Business Brand Management: Theory, Research and Executive Case Study Exercises which is Volume 15 of the Advances in Business Marketing and Purchasing Series.

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